WHAT IS IT?

The Targeted E-Mail

Generate High-Quality Leads

The Targeted E-Mail is a customized e-mail that is sent to active buyers in your specific category and market.

It includes a “call-to-action” button which incites buyers to visit your website.

The exclusive nature of the offer means the Targeted E-Mail powerfully communicates and motivates buyers to respond to a product advantage, promotion or event.

Compared to other marketplaces, we have low marketing pressure, which makes this marketing action much more effective.

You can choose between 2 types of template: one allowing you to feature a single piece of information or product, the other allowing you to feature multiple products or details in one place, depending on your strategy and communication needs.

Examples

Examples of Targeted E-Mail

WHAT IS IT?

Key Performance Indicators

By focusing on targeted, quality contacts, our performance indicators are above the industry average.

  • Open rate
  • CLICK RATE
  • Average rate in 2023 for B2B emailing WORLDWIDE*
  • 29.81%
  • 1.25%
  • Average rate for all VirtualExpo marketplaces
  • 28.45%
  • 1.44%

* Source: Constant Contact 2024

Reporting

10 days after sending the Targeted E-Mail, you will receive:

  • an industry standard tracking report
  • the e-mail addresses of contacts who visited your website
  • for distributor targeted e-mails only: the phone numbers of contacts who visited your website

BENEFITS

How does Targeted E-Mail benefit me?

TARGETED E-MAIL: BENEFITS OVERVIEW

Leader Brand Visibility
50%
Lead Generation
80%
Storytelling
65%
SEO
0%
Web Traffic
50%
Viral Marketing
30%
Highlighting a Competitive Advantage
100%
Supporting Special Events
100%
Promoting Products
100%

QUESTION

How can I ensure my Targeted E-Mail is a success?

PRICING

*Minimum purchase total: €1,700

Creating your e-mail

We can create your e-mail

For best results, we recommend letting us create your e-mail for you.

  • CREATED BY US
    Integration time: 4 weeks

    Please provide the following elements so that we can get started.

  • OPTIMIZE YOUR OPEN RATE

  • Your specific goal: a description of the main objective of your e-mail.

    Subject line: an attractive sentence that makes contacts want to open your e-mail (max. 60 characters recommended).

    Preheader: an introduction that complements your subject line and clearly identifies the intent of your e-mail (max. 60 characters recommended).

  • ENGAGE YOUR AUDIENCE

  • Images: a high-definition image that best illustrates your message
    #1 Provide up to 4 images*

    *subject to final selection by our team

    #2 Accepted formats : .jpg, .png, gif, .ai, .psd

    Your company logo: in high-definition format and in .jpg, .png, gif, .ai, .psd

    Tagline: a short text displayed on your image (max. 60 characters recommended) and your preferred font (optional).

    Text: explain the advantages of your offer ​​​​​​​​​​​​​​so contacts are motivated to go to the next step (max. 400 characters recommended).
    Text must be provided in English or French.

  • OPTIMIZE YOUR CLICK RATE

  • Call to action:
    A text that incites contacts to click to obtain more information (max. 3 words).
    This will be highlighted in a button that directs contacts to your website.

  • OPTIMIZE YOUR LEAD GENERATION

  • A web page link to a page that provides additional information relating to your message (e.g: product specifications, video, catalog, etc.).
    We recommend having a contact form on this page.

  • A SPECIAL REQUIREMENT?

  • Any additional information can help us in the production of your targeted e-mail such as press kits, press releases, product description, newspaper/magazine articles, etc.

Creating your e-mail

If you want to do it yourself…

  • CREATED BY YOU
    INTEGRATION TIME: 4 WEEKS

    Provide the following elements so that we can get started on creating your targeted e-mail:

  • HTML FILE: in responsive format

  • Subject line: 60 characters max.

  • Preheader: 60 characters max.

  • Layout: text/image ratio of 40%-60% recommended

  • Call to action: 3 words max. Its size must respect a proper text/image ratio

  • The e-mail provided will be subject to a final validation by our e-mail marketing team.